Why We Chose Simplicity

Every product starts simple. Then features creep in, edge cases multiply, and before you know it, the thing that was easy to use isn't anymore.

We decided early on that we'd rather say no to a hundred good ideas than say yes to one that makes the product harder to understand. That means fewer features, but the ones we ship are solid.

Simplicity isn't the absence of effort — it's the result of it. Every screen, every label, every interaction has been questioned, tested, and often removed entirely.